Orchestrated an international press program that resulted in 200+ media registration and over 150 original articles.

Resulted in 182 new apps in 2022 compared to 151 in 2021 for the month of March.

510% app increase through social in 2021 compared to 2020.

Resulted in an increase in call volume for our Member Services Department where prospects/members asked for more information on this product.

Strategized what overarching themes/topics could be related to life insurance products and built out additional strategy for those themes.