WAEPA’s 2022 Women’s History Campaign
Problem: Our SVP wanted to increase application submissions for the month of March.
What I did: Created a series of blog posts that highlighted the fact that women carry less life insurance than men. I worked with one of our stakeholders to feature one of our blogs on their site and used stats (47% of women carry life insurance compared to 58% of men) to create display ads that linked to an additional article on our site. I incorporated this series into 2 emails for both members and leads and highlighted the importance of WAEPA’s products and pushed on social platforms through all of March.
Results: 182 new apps in 2022 compared to 151 in 2021 for the month of March. (31 new apps).