WAEPA’s 2021 app conversion via social platforms

Problem: We were having a difficult time connecting with our audience through social and getting them interested in our products.

What I did: Monitored what did well on what platforms. Facebook was a strong component for product posts, LinkedIn was good for sharing informational resources, and Twitter was good for live events. This allowed me to target specific posts for each channel and create small series of content across them.

Results: We had a 510% increase in applications through social in 2021 compared to 2022 (10 apps compared to 61 apps).